橫琴誌 | HENGQIN RECORD

Zhuhai, Hong Kong and Macau embrace a unified MICE image

The Zhuhai International Convention & Exhibition Center (CEC), AsiaWorld Expo in Hong Kong, Regal Hongkong Hotel and Zhuhai Chimelong Hengqin Bay Hotel signed a strategic agreement on 5 July forging a closer partnership to develop the Hong Kong-Zhuhai-Macau Bridge Tourism Belt and tap into the Greater Bay Area market.

Once the world’s largest sea bridge opens, the “one-hour life circle” will be formed between the three cities and regional economic development will be accelerated, providing a broader space with regards to their cooperation in the meetings, incentives, conferences and exhibitions (MICE) industry.

One hundred company executives, experts, scholars and media representatives participated in the ceremony. The cooperation considers respective MICE resources, the industry environment, market trends and circumstances in the construction industry.

Allen Ha, CEO of AsiaWorld Expo, spoke about establishing a regional tourism and MICE economic community between Zhuhai and Hong Kong. It would require collective international promotion of their brand images and for them to share business resources. It would also allow collaboration on talent cultivation, engineering design, logistics and transportation, Ha said.

Zhang Wenji, deputy director of the Zhuhai Convention & Expo Bureau, said he is optimistic about cooperation between Hong Kong, Zhuhai and Macau and thinks the blueprint for the industry will be based on shared resources, rational division of labor and service improvement up to high-end global standards.

Fu Rui, General manager of the Zhuhai International CEC, said he will look to enhance the core competitiveness of the venue and assist in building a high-end convention and exhibition complex in the Greater Bay Area, aiming to provide customers with consistent MICE services in both Zhuhai and Hong Kong.

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